The Most Comprehensive Market Research In The Luxury Handbag Industry

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Unbiased consumer-centric market research

The WorldHandbagReport™ tracks the performance of 120+ luxury and premium handbag brands across 10 markets, based on the analysis of hundreds of millions of spontaneous and unbiased consumer searches around the world thanks to a unique and recognized research methodology.

Based on proprietary technology

Consumer intentions are collected and processed using Digital Luxury Group’s proprietary technology DemandTracker™ and analyzed by our team of research specialists. Read more about the methodology »

Providing exclusive insights into brand performance

Here are the main benefits identified by the companies that are purchasing the WorldHandbagReport.

Department Benefits
Executives/Top Management Obtain factual elements to help make strategic decisions.
Gain insights about global opportunities and threats.
Marketing/Communication Improve the integration of the Internet into commercial strategy.
Measure communication effectiveness.
Identify the positioning and perception of the brand in key markets.
Legal Decision Makers Be informed of the latest threats related to brand equity and reputation.
Take appropriate measures to reduce risks (e.g. counterfeiting, position squatting, etc.)
Internet Managers Increase organizational awareness of the strategic role of the Internet.
Initiate relevant actions (e.g. SEO/SEM campaigns) based on effective consumer demand.
Retail/distribution Managers Optimize distribution according to effective demand.
Encourage sales by directing more prospects to authorized retailers.

Tailored to your needs

The WorldHandbagReport™ is available in 3 main editions to address the various needs of the industry. Digital Luxury Group also provides custom data related to specific brands upon request.