Full edition.

FULL Edition Package includes

• 200-page hardcover version of the Full Edition report (see extract)
• A secured digital version of the Full Edition
• A tailor made presentation of the report findings to the brand management (at the client’s office if located near DLG offices in Europe, US and China – per conf call if not)

I. Deciphering Global Demand

• Geographic Search Origin
• The Rise of the BRIC Markets
• Handbag Affinity Index

Competitive Benchmark – The Most Popular Handbag Brands

• Brand Market Share – Global Ranking
• Handbag Category Search Breakdown
• Brand Market Share – Powerhouse Focus
• Brand Market Share – Premium Focus
• Brand Market Share – Prestige Focus
• Brand Market Share – High-end Focus
• Market Exposure by Product Category

Competitive Benchmark – Model Specific Demand

• Model Ranking – Global Demand

Luxury Handbag Consumer Behavior

• The Luxury Handbag Consumer Profile
• Price Sensitivity by Market
• Vintage Business
• Counterfeit issue

Product Focus – What are Handbag Consumers Interested in?

• Most Popular Handbag Styles
• Most Popular Handbag Materials
• Most Popular Colors and Prints
• Most Popular Handbag Sizes

II. Market Perspectives

Each Market Chapter includes the following metrics:

• Market Fact Sheet: Summary of local findings
• Brand Market Share (Top 50 Handbag Brands)
• Category Search Breakdown
• Model-Specific Interest (Top 50 Handbag Collections and Models)
• Luxury Handbag Consumer Behavior
• Product Focus: The Most Souht-After Handbag Styles, Materials, Colors & Prints, Sizes

III. Brand Profiles

1-page Dashboard for each of the Top 50 hanbag brands globally, providing a comprehensive review of brand specific performance indicators:

• Geographical Demand Breakdown
• Monthly Demand Evolution (Jan-Jun 2012)
• Handbag Consumer Behavior
• Most in Demand Collections and Models
• Breakdown of searches per Style, Material, Color, Size