Market Edition.

Market Edition includes

• 50-page digital report focusing on a selected market among Brazil, China, France, Germany, India, Italy, Japan, Russia, United Kingdom, United States
• A  tailor made presentation of the report findings to the top management (at the client office if located near DLG offices in Europe, US and China – per confcall if not)

Report contents

I. Deciphering Global Demand

• Geographic Search Origin
• Handbag Affinity Index
• Competitive Benchmark – The most popular handbag brands globally
• Competitive Benchmark – Model-specific demand
• Global Luxury Handbag Consumer Behavior
• Product Focus: What are luxury handbags consumers interested in among Styles, Materials, Colors, Sizes

II. Market Focus

The focus editions include market-specific data related to one of the 10 market covered in the Full Edition, namely:

It includes the following metrics:

• Market Fact Sheet: Summary of local findings
• Brand Market Share (Top 50 Handbag Brands)
• Category Search Breakdown
• Model-Specific Interest (Top 50 Handbag Collections and Models)
• Luxury Handbag Consumer Behavior
• Product Focus: The Most Souht-After Handbag Styles, Materials, Colors & Prints, Sizes