The Most Comprehensive Market Research In The Luxury Handbag Industry

Press clippings.

In July 2012, Digital Luxury Group released a preliminary analysis of the luxury handbag industry entitled the WorldLuxuryIndex™ Handbags which was featured in the international press. Given the importance of this product category to the overall luxury goods industry an opportunity arose to extend the initial research into a full-fledged study, the WorldHandbagReport™.


  • 21/11/2012 Report: European Luxury Handbags Dominate In China (Jing Daily)
    This week, the Digital Luxury Group (DLG) and the Luxury Society published the 2012 WorldHandbagReport, analyzing over 120 luxury handbag brands in 10 of the world’s top luxury markets, including Brazil, China, France, Germany, India, Italy, Japan, Russia, United Kingdom, and United States. In total, over 120 million individual online searches from the world’s top search engines were collected and examined to understand the factors currently impacting the luxury handbag industry the most.
  • 20/11/2012 Louis Vuitton maintains digital desire for handbags: Report (Luxury Daily)
    French fashion house Louis Vuitton is the most-searched for luxury handbag label in the world in comparison to other popular brands such as Chanel, Gucci, Longchamp, Hermès, Michael Kors, Prada and Céline, according to a new report by Digital Luxury Group.
  • 20/11/2012 Handbags at the ready! (Financial Times)
    For absolutely riveting reading today, let me recommend the first ever World Handbag Report. It’s a collation of 120 million internet searches in 10 markets via four search engines (Google, Bing, Baidu and Yandex) by the Digital Luxury Group, and is it full of surprising facts – most notably, how incredibly imbalanced the handbag market is. The brands with big market share of search have BIG market share. The rest, well…have diddly squat.
  • 19/07/2012 The World's Most Popular Handbags (Lucky Magazine)
    There's probably no easier way to figure out what stuff people want than tracking what they search for online. So to see which handbags were most buzz-worthy last year (and, in theory, most buy-able), Digital Luxury Group did just that, analyzing over 130 million internet searches from April 2011 to May 2012.
  • 13/07/2012 Coach Reclaims Its Iconic Look (The Wall Street Journal)
    Coach is calling it the Legacy Collection—a shot at reinventing "old Coach." Burnished cowhide. Turn-lock closures. One small logo. After a 15-year affair with lightweight PVC bags covered in Cs, Coach is bringing back the styles that made it—at one time—one of the most beloved bag makers in the world.
  • 06/07/2012 Hey big spender! British revealed as the most handbag hungry nation in the world (Daily Mail)
    From the Mulberry Alexa to the Hermès Birkin, handbags have become one of the most coveted items in the luxury goods market. Women worldwide are willing to sacrifice their hard-earned monthly salaries for a piece of lusted-after arm candy.
  • 05/07/2012 Brits are the world's biggest handbag lovers (New York Daily News)
    The UK has topped a ranking of countries with the highest affinity for luxury handbags, while labels including Coach, Louis Vuitton and Chanel top a compilation of the most searched luxury handbag brands globally.
  • 05/07/2012 Los bolsos más buscados del mundo (El Mundo)
    Mientras algunas no pueden vivir sin ellos, otras nunca salen de casa sin uno colgado del brazo. Será porque tan pronto resultan imprescindibles como desearías haberlo dejado en casa. Tienen la extraña capacidad de ensalzar tu estilismo o de echarlo por tierra en menos de un segundo, y hay quienes son adictas a ellos y quienes sólo les son infieles con otros que se ponen a sus pies. Hablamos de accesorios y en concreto, de bolsos.
  • 04/07/2012 英国人は世界一ハンドバッグがお好き!? (Vogue Japan)
    高級ブランドのITコミュニケーション戦略を専門とする米デジタル・ラグジュアリー・グループがこのほど発表した調査「World Luxury Index」によると、イギリス人は世界で最も高級ブランドのハンドバッグが好きな国民だということが明らかになった
  • 03/07/2012 Bag sellers in rush for more London outlets (The Independent)
    Britain's desire for upmarket handbags has outstripped that of every other nation, and luxury goods brands are clamouring for space in London. Bottega Veneta, Michael Kors and Longchamp are all in talks to open more stores in the capital to cash in on the country's growing taste for designer handbags. Demand in the UK has outstripped the US, France and Japan, according to the World Luxury Index.
  • 03/07/2012 In Demand (Vogue UK)
    BRITISH shoppers love designer handbags more than any other country, according to the World Luxury Index - an analysis of the most searched luxury brands, conducted by the Digital Luxury Group.
  • 03/07/2012 Brits Love Their Bags More Than Anyone Else (Coco Perez)
    It’s official! Britain is obsessed with their designer bags! Digital Luxury Group and Luxury Society have joined forces to compile the World Luxury Index of handbags and the findings were pretty surprising.
  • 02/07/2012 Bags of demand: Luxury goods sellers in London push (London Evening Standard)
    Demand in the UK has outstripped the US, France and Japan, according to the World Luxury Index. The research, compiled by Luxury Society & Digital Luxury Group, has found that UK shoppers search for designer handbags online more often than any other country — Britain racks up 422 searches per 1000 internet users for luxury brands. Top brands searched for include Mulberry and Chanel.
  • 07/06/2012 Handbag Study Reveals British Women Are Most Purse-Obsessed (The Huffington Post)
    A girl's handbag is more than just an accessory. It's a sartorial companion and women search for them accordingly -- or, at least, British women do according to a recent study.

A girl’s handbag is more than just an accessory. It’s a sartorial companion and women search for them accordingly — or, at least, British women do according to the WorldHandbagReport.

Rebecca Adams, The Huffington Post