The WorldHandbagReport™ tracks the performance of 120+ luxury and premium handbag brands across 10 markets, based on the analysis of hundreds of millions of spontaneous and unbiased consumer searches around the world thanks to a unique and recognized research methodology.
Consumer intentions are collected and processed using Digital Luxury Group’s proprietary technology DemandTracker™ and analyzed by our team of research specialists. Read more about the methodology »
Here are the main benefits identified by the companies that are purchasing the WorldHandbagReport™.
|Executives/Top Management||Obtain factual elements to help make strategic decisions.
Gain insights about global opportunities and threats.
|Marketing/Communication||Improve the integration of the Internet into commercial strategy.
Measure communication effectiveness.
Identify the positioning and perception of the brand in key markets.
|Legal Decision Makers||Be informed of the latest threats related to brand equity and reputation.
Take appropriate measures to reduce risks (e.g. counterfeiting, position squatting, etc.)
|Internet Managers||Increase organizational awareness of the strategic role of the Internet.
Initiate relevant actions (e.g. SEO/SEM campaigns) based on effective consumer demand.
|Retail/distribution Managers||Optimize distribution according to effective demand.
Encourage sales by directing more prospects to authorized retailers.
The WorldHandbagReport™ is available in 3 main editions to address the various needs of the industry. Digital Luxury Group also provides custom data related to specific brands upon request.