The Most Comprehensive Market Research In The Luxury Handbag Industry

About the report.

Unbiased consumer-centric market research

The WorldHandbagReport™ tracks the performance of 120+ luxury and premium handbag brands across 10 markets, based on the analysis of hundreds of millions of spontaneous and unbiased consumer searches around the world thanks to a unique and recognized research methodology.

Based on proprietary technology

Consumer intentions are collected and processed using Digital Luxury Group’s proprietary technology DemandTracker™ and analyzed by our team of research specialists. Read more about the methodology »

Providing exclusive insights into brand performance

Here are the main benefits identified by the companies that are purchasing the WorldHandbagReport.

Department Benefits
Executives/Top Management Obtain factual elements to help make strategic decisions.
Gain insights about global opportunities and threats.
Marketing/Communication Improve the integration of the Internet into commercial strategy.
Measure communication effectiveness.
Identify the positioning and perception of the brand in key markets.
Legal Decision Makers Be informed of the latest threats related to brand equity and reputation.
Take appropriate measures to reduce risks (e.g. counterfeiting, position squatting, etc.)
Internet Managers Increase organizational awareness of the strategic role of the Internet.
Initiate relevant actions (e.g. SEO/SEM campaigns) based on effective consumer demand.
Retail/distribution Managers Optimize distribution according to effective demand.
Encourage sales by directing more prospects to authorized retailers.

Tailored to your needs

The WorldHandbagReport™ is available in 3 main editions to address the various needs of the industry. Digital Luxury Group also provides custom data related to specific brands upon request.


A girl’s handbag is more than just an accessory. It’s a sartorial companion and women search for them accordingly — or, at least, British women do according to the WorldHandbagReport.

Rebecca Adams, The Huffington Post


Consumers are increasingly turning to the Internet to research their luxury purchases. Not surprisingly, brands and marketeers have taken note and are scouring those searches for insight into purchasing behaviour.

Hélène Le Blanc, The Luxe Chronicles

120+ brands

PREMIUM - Aquascutum, Botkier, Calvin Klein, Coach, Cole Haan, Lauren Merkin, Diane von Furstenberg, Furla, Hackett, Hugo Boss, Kate Spade, Kooba, Lancel, Longchamp, Pollini, Rafe, Rebecca Minkoff, Thierry Mugler, Tory Burch, Vera Wang, Vivienne Westwood, Zac Posen

PRESTIGE - 3.1 Phillip Lim, Alexander McQueen, Alexander Wang, Ann Demeulemeester, Anya Hindmarch, Dsquared, Bally, Carolina Herrera, Chloé, Comme des Garçons, Dolce & Gabbana, Donna Karan, Dries van Noten, Escada, Fratelli Rossetti, Gianfranco Ferre, Guy Laroche, Helmut Lang, Hogan, Isabel Marant, Issey Miyake, Jil Sander, Loewe, Marc Jacobs, Marni, Matthew Williamson, Michael Kors, Moncler, Moschino, Mulberry, Paul Smith, Paule Ka, Ralph Lauren, Roberto Cavalli, Sonia Rykiel, St. John, Stuart Weitzman

HIGH-END - Akris, Anna Sui, Balenciaga, Balmain, Christian Louboutin, Barbara Bui, Berluti, Brunello Cucinelli, Bulgari, Cartier, Celine, Christian Lacroix, Costume National, Derek Lam, Dunhill, Emilio Pucci, Etro, Giuseppe Zanotti, Givenchy, Goyard, Hervé Léger, Jason Wu, Jean Paul Gaultier, Jimmy Choo, John Varvatos, Judith Leiber, Kenzo, Lanvin, Loro Piana, Maison Martin Margiela, Manolo Blahnik, Marchesa, Max Mara, Missoni, Miu Miu, Nancy Gonzalez, Nina Ricci, Oscar de la Renta, Paco Rabanne, Pierre Hardy, Proenza Schouler, Reed Krakoff, Rick Owens, Rochas, Roger Vivier, Sergio Rossi, Smythson, Stella McCartney, The Row, Tom Ford, Trussardi, Valentino, Valextra, Versace, Viktor & Rolf, Yves Saint Laurent

POWERHOUSE – Armani, Bottega Veneta, Burberry, Chanel, Christian Dior, Ermenegildo Zegna, Fendi, Gucci, Hermes, Louis Vuitton, Prada, Salvatore Ferragamo, Tod’s

10 markets

Brazil, China, France, Germany, India, Italy, Japan, Russia, United Kingdom, United States.

4 search engines

Google, Bing, Yandex, Baidu (representing more than 85% of the share of searches in the countries covered by the report)

Precious Partners

The WordHandbagReport™ is published by Digital Luxury Group in partnership with Luxury Society, the world’s most influential online community of top luxury executives.

Luxury Society